Design & logo
Key Visual
A key visual is a campaign’s central image that recurs across every channel and tells the message at a glance.
Why it matters
A strong key visual holds a campaign together, from poster to story. Once seen, the campaign is recognisable everywhere.
How we do it
We develop key visuals from the campaign idea and then adapt them for each format without losing their impact.
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You don’t need to know every term to get started. Tell us what you have in mind and we’ll turn it into a plan.