Social mediaThe journal of wild & co.Branding · Social · Web · AI · Behind the scenes
Notes on brands, content and the creative in-between. Honest, practical and a little wild – written in the studio, between two projects.
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Cover story · BrandingBranding vs logo design: what does your business need?Understand branding, corporate design and logo design. Includes a brand self-check, a worked example and a practical briefing checklist.Read the story Social media
WebdesignPlanning a small business website: your briefing checklist
Plan website goals, pages, content, imagery and features. Includes an interactive briefing checklist and questions for comparing proposals.
Behind the scenesHow to create a brand moodboard with a clear direction
Build a useful brand moodboard through three creative routes, a focused editing process and feedback that moves the project forward.
AIAI images for brands: when to generate and when to shoot
Choose between AI imagery, photography and a combined production. Includes a decision tree, a sample brief and a practical quality checklist.
BrandingHow to choose brand colours that work in practice
Build a colour palette with useful roles and test readable text combinations in an interactive colour lab for websites and everyday brand materials.
Social mediaWhich social media platform fits your business?
Instagram, LinkedIn or TikTok? A practical way to choose channels around your audience, your offer and the content you can sustain.
BrandingWhy branding matters beyond your logo
What branding does for a small business, how it differs from corporate design and what to clarify before you commission a new identity.“A logo is a signature. The brand is the whole handwriting.”
The wild edit, by emailGood ideas,
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delivered slowly.
Studio notes, fresh stories and the occasional creative nudge. One thoughtful letter a month, straight to your inbox.