wild lab · 12 brands · 9 series
AI campaigns & invented brands
Brands that don’t exist. Yet.
This is where we test what's possible. Every brand in the lab is invented, with a name, logo, packaging, campaign and launch, as if it were a real client. The images are made with AI; the ideas, branding and art direction are ours.
Series 01 · 2 brands
Brands that should exist
We invent brands that don't exist yet but really should, and build the whole world around them: name, logo, packaging, website and launch.
Series 02 · 1 brand
From brief to beautiful
Not just the shiny result: the whole agency process from the first brief, strategy and moodboards to the finished brand.
Series 03 · 1 brand
Impossible campaigns
Surreal, spectacular campaigns that would be hard or ridiculously expensive to shoot the classic way. The idea comes first; the camera sets no limits.
Series 05 · 1 brand
One product. Five campaigns.
One product, five campaigns with their own story, mood, photography and graphics. That's how far art direction can travel.
Series 06 · 1 brand
One brand. Three personalities.
One brand gets three radically different, fully developed identities. The same brief, three directions.
Series 07 · 2 brands
What if we branded it?
Ordinary services and dated places, reimagined as brands you'd want to book on the spot.
Series 08 · 2 brands
The 360° launch
An invented brand, launched as we would for a client: from the first tease to the last touchpoint, everything tells one story.
Series 09 · 1 brand
The unboxing experience
Packaging and unboxing moments that feel like a real premium brand and stay realistic to produce.
More from the studio
Want one of these, but real?
The portfolio has more AI campaigns such as Pool Theory, hand butter and Matchpoint, plus our work for real clients.
Series 04 · 1 brand
Social media, reimagined
Industries that usually look conservative get a completely new social presence. A clear idea beats the usual stock photo.