Fashion brand / AI campaign / editorial
VALE
An imagined house of considered businesswear. Cashmere, precise tailoring and quiet confidence. A fictional model, a complete brand identity and an editorial fashion campaign created with AI and art-directed by wild & co.
- Fashion identity
- Old-money businesswear
- Four editorial looks
- AI model
- Garment labels
- 3D hang tag
- Campaign stories
VALE is a fictional fashion label. Model Noa, the collection and campaign imagery were created with AI and art-directed by wild & co.
Quietly
assured.
01 / Our digital model
Same Noa.
A new wardrobe.
The face stays familiar. The fashion takes a different direction. Our fictional model Noa brings a consistent presence to a capsule of refined cashmere, sculptural tailoring and quiet, assured silhouettes.
- Identity
- Same face. New styling.
- Wardrobe
- Cashmere / wool / silk
- Direction
- Human-led. AI-created.
02 / The fashion house
A collection needs
a world of its own.
VALE is an imagined fashion house with an old-money sensibility. A considered wordmark, an elegant V monogram, an understated palette and tactile packaging. The same visual language, from garment label to campaign.
Distinct by design.
Bodoni Moda / expressive contrast
Understated typography / generous space
03 / The Considered Edit
Four looks.
One quiet confidence.
A fictional capsule collection, styled around the same digital model. Silk, wool and cashmere. Different silhouettes, different hair, one consistent identity. Every look and location was created with AI and art-directed by wild & co.
Soft power
The camel cashmere blazerPrecise tailoring. A purposeful stride. Quiet confidence.
In ivory
The cashmere silhouetteTonal dressing. An architectural line. A restrained touch of gold.
In her stride
The charcoal tailored suitA strong shoulder. A fluid trouser. The runway, considered.
After the city
The espresso cashmere coatA long line, beautiful cloth and an assured editorial presence.
04 / Identity in motion
Quietly
recognisable.
An elegant serif wordmark and a restrained V monogram. A little movement, a clear signature, the same considered character on every surface.
05 / The smallest details
A label.
With a little depth.
The identity becomes a tactile garment tag. Turn it in real time and explore the light ivory and dark ink paper stocks.
06 / Campaign, everywhere
From the runway.
Into the frame.
One consistent campaign across editorial images, launch stories and print. A fictional collection made to show what clear art direction can do with AI.
power.
VALE / The Considered EditQuietconfidence.AI-created fashion / Human art direction
07 / The creative direction
Human instinct.
AI possibilities.
A clear fashion point of view comes first. The model, styling, light and framing follow it. We keep the identity consistent, select the strongest images and build the campaign around them.
- 01
Identity
Keep our model recognisable across every look.
- 02
Styling
Define the silhouette, fabric, hair and accessories.
- 03
Editorial
Direct the pose, movement, light and composition.
- 04
Brand world
Carry the campaign through print, motion and digital.