From brand identity to the app.
- Branding
- Websites & app creation
- Communication
More than a logo. A whole experience.
THE LIST connects selected creators with distinctive places and curated experiences. We developed the brand from the ground up and carried its identity through to the digital product.
Positioning, logo, imagery, websites, app and communication work together. One connected experience, from the first introduction to a booking and the content that follows.
- Strategy & positioning
- Logo & brand identity
- Design system & imagery
- Websites & invitation
- App creation & development
- Creator & partner dashboards
- Social media & content
- Newsletters & automation
Private. Curated. Desirable.
A distinctive identity with a clear point of view: expressive typography, a restrained palette and imagery that invites discovery. A recognisable system for the logo, language and every application.
- #111111
- #490808
- #5C0A0A
- #F0EDE7
- #FFFFFF
Are you on the list?
The public website introduces the concept and guides creators and partners towards an application. A separate Access website turns the first visit into a personal invitation. Both carry the identity consistently across German and English, desktop and mobile.
Explore the website
An invitation. Designed for the screen.
The Access website is part of the project too, from its animated envelope to a personal introduction for creators and partners.
The brand becomes the product.
THE LIST stays recognisable beyond the login. We designed the journeys for creators, partners and internal administration and brought them together in a web app.
For creators: discover experiences, manage bookings and maintain a personal profile.
- Application & onboarding
- Experiences & booking journeys
- Membership & partner subscriptions
- Notifications & administration
Images that tell the experience.
The imagery developed for THE LIST brings together distinctive places, people and experiences. Here is a selection from the existing visual world.
One identity. All the way to the inbox.
The identity extends into social media, editorial content and newsletters. Invitations, confirmations and automated messages support each step and share the visual language of the website and app.
Access × Curation × Discovery