Brand & strategy
Brand Voice
Brand voice is how your brand writes and speaks: the words it uses, how formal it is and how much humour it allows itself.
Why it matters
People recognise a brand by its tone too. A consistent voice makes posts, website and emails feel familiar and keeps you sounding like you, even when several people write.
How we do it
We capture the brand voice with examples of what to say and what not to, which helps you and your team with every caption.
Rather just talk to us?
You don’t need to know every term to get started. Tell us what you have in mind and we’ll turn it into a plan.