Brand & strategy
Corporate Identity
Corporate identity (CI) is a company’s identity: its values, attitude, behaviour, language and appearance. Corporate design is the visible part of it.
Why it matters
When the identity is clear, plenty of decisions get easier, from the tone of a newsletter to which jobs you take on. Without it, even beautiful design quickly feels arbitrary.
How we do it
We capture the identity in a few clear sentences and then translate it into design and language, so the look matches the way you actually work.
Rather just talk to us?
You don’t need to know every term to get started. Tell us what you have in mind and we’ll turn it into a plan.