Photo, video & AI
Spec Ad
A spec ad is an unsolicited concept campaign for an existing or invented brand that lets creatives show how they think and design.
Why it matters
Spec ads prove creativity without a real client brief. With real brands they must be clearly labelled as unofficial studies.
How we do it
In the wild lab we keep developing campaigns for brands that don’t exist yet. Studies with real brands appear in the journal, clearly labelled.
Rather just talk to us?
You don’t need to know every term to get started. Tell us what you have in mind and we’ll turn it into a plan.