Marge.wild lab · Social media, reimagined
A social media presence for a trustee’s office
Same numbers. Completely different feed.
Handshake, calculator, lots of blue: that’s how most trustees look on Instagram. In the first episode of Social media, reimagined we show another way. Marge. is an invented Swiss trustee’s office with one clear thought: numbers create room.
Invented brand, made with AI. Concept, branding and art direction by wild & co.
The series · social media, reimagined
Boring industry? Not on our feed.
No industry is too dull to scroll: in this series we take industries that usually look conservative or not very visual and rebuild their social presence from scratch, with brand, grid, posts, reels, stories, ads and a campaign. We want to show that strategy and a clear visual idea can make any business stand out, even the one doing your tax return.
Episode one: a trustee’s office, invented and named Marge. The usual before is familiar: handshake, calculator, lots of blue, deadline reminders and “your partner for all things finance”. The work matters for every business decision; the communication makes it look interchangeable. That is where we start.
From this. To this.
A trustee doesn’t sell bookkeeping
A trustee sells room to decide. So Marge. shows no meetings and no deadlines, but stacks of paper moving apart, grids with a single red line and rooms that open up. Tight columns meet wide open space.
Drag the line: on the left the industry’s usual stock photo, on the right slide 4 with Marge.’s new stance. The before is a deliberately generic, illustrative reference, not a real company.
The brand · Marge.
Numbers create room.
Marge. is an invented Swiss trustee’s office. The name recalls margin and room to move, the reserve between obligation and possibility. The brand is precise, calm and clear, with a dash of dry humour, and it speaks in short, active sentences instead of financial jargon.
| Elfenbein | ground | #F2EFE8 | |
|---|---|---|---|
| Graphit | text and depth | #1B1C1A | |
 | Signalrot | turning point, one accent per surface | #E94C35 |
| Metallgrau | lines and second layer | #A7AAA4 |
Same numbers · completely different feed
A feed flips, tile by tile
Blue tiles saying “happy to advise you” and “don’t forget the deadline” flip over and become paper edges, acrylic and one single red sheet. Same industry, same numbers, but suddenly a feed you recognise.
The image system · six columns, wide margins
Paper, acrylic, metal
Physical still lifes instead of stock photos: paper, acrylic and brushed metal in hard natural light. Every image has exactly one red intervention, never more. That is how the pictures carry the slides, from the image system to the campaign.
Paper, acrylic, metal · one red move 
Same idea · every format 
The red thread · campaign
Content pillars
What the feed talks about
- Spielraum schaffenWhat good numbers make possible in everyday business.
- Was Zahlen wirklich sagenVisual explainers, never oversimplified.
- Der Moment der EntscheidungThe questions behind the spreadsheets.
- Ordnung im HintergrundThe people and the precision behind the work.
- Marge MomentsShort, dry observations on clarity and growth.
The feed · tap a post to read it
The new feed
This is how the episode ran on Instagram. The slides in Marge.’s own colours are on this page, and slide eight is the animation. The others sit in this grid: tap a post and it opens up large.
marge.treuhandZahlen schaffen Spielraum.
From moodboard to system
From stock photo to a feed of its own
It started with a typical industry feed, as a deliberately generic reference. From there we worked out what was missing: an idea, a system and a visual language people recognise. Then came the wordmark, the grid, the imagery, the content pillars and the formats for reel, story and ad.
- BriefAn industry that usually looks conservative gets a completely new presence.
- StrategyThe trustee as the one who creates room to move, with five content pillars for the feed.
- MoodboardPaper, acrylic, brushed metal, hard natural shadows and one single red intervention.
- DesignWordmark, square mark, a six-column grid and a palette of four colours.
- ApplicationsFeed, reel, story with a poll, ad and the campaign “Der rote Faden” (the red thread).
Same numbers. Completely different feed.
- Brand
- Marge., fictional
- Series
- Social media, reimagined, Episode 01
- Carousel
- 12 slides, one of them animated
- Before
- Illustrative industry reference
What this means for your industry
Trustees, insurance, law, industry: many sectors are seen as hard to show, and then a stock photo ends up in the feed again. We find the idea behind what you offer and turn it into a visual world and a system people recognise in the feed straight away. We show you the concept with AI before a single post goes live.
AI imagery & AI video for your brand Guide: AI images for business
Margin note
Let’s prove it isn’t.
Think your industry is boring? We’ll find the idea your feed is still missing.
Write us for your project