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After HoursIndependent AI campaign

An AI perfume campaign, told as one night

Open till last call.

After Hours is an eau de parfum in a cherry-red faceted bottle with a brushed steel cap. The scent doesn't exist, nor does the bar, nor do the guests. Still, the campaign tells a night from 9 pm to 3 am, image by image, with AI.

  • AI campaign
  • AI models
  • AI product imagery

Invented brand, made with AI. Concept, branding and art direction by wild & co.

Cherry-red faceted After Hours bottle with a brushed steel ball cap on travertine in warm raking light
21:00open till last call

The brand · After Hours

You smell like last call.

After Hours is an invented eau de parfum with blood orange, black cherry and bitters. The cherry-red bottle with its steel ball cap belongs in a bar that only opens at 9 pm.

  • Cherry Glass#871624
  • Black Cherry#370307
  • Brushed Steel#9D8C7C
  • Label Ivory#DDC8B0

Tonight’s menu · 21:00 – 03:00

One night in seven pictures

We briefed a night. Anyone can generate a pretty bottle these days, and nobody will remember it. So we wrote the scent like a drink: blood orange on top, black cherry at the heart, a dash of bitters at the base, served on crushed ice. The recipe became a night in seven moments, from the first drop to the bottle the morning after.

  1. A pipette releasing a red drop into a coupe glass, the After Hours bottle beside it
  2. After Hours bottle on travertine with blood orange, black cherries, red syrup and a silver spoon
  3. After Hours bottle on crushed ice on a silver tray, with a red ribbon of liquid and orange peel
  4. AI model in a black satin shirt at a marble bar table with a cocktail and the After Hours bottle
  5. Two AI models toasting with red cocktails at the bar, the After Hours bottle in the foreground
  6. AI model in a black shirt leaning on a diner counter, the After Hours bottle before him
  7. AI model with a red bob in a mirrored lift, holding a cocktail and the After Hours bottle

One night · fifteen slides

The night as a carousel

The campaign as a short film: 15 slides, one story. It plays by itself; use the arrows to go faster.

After Hours01 / 15
  1. After Hours slide 1: bar coaster and matchbook, headline "One night. One perfume. Zero shoot days."

Written like a recipe

How the night was made

The brief was a single sentence: a perfume that tastes like last call. Every image then followed clear rules: warm light, real skin, red glass only.

  1. Productthe cherry-red bottle with its steel ball cap, on travertine and on ice.
  2. Recipeblood orange, black cherry and bitters as a still life.
  3. Cocktaila red drop in a coupe glass to open the night.
  4. CastAI models in a bar that never opened.
  5. Storya 15-slide carousel told by the clock, from 21:00 to 03:00.
hours
7
images
8
posts
15
bar visits
0
Brand
After Hours, fictional
Notes
blood orange, black cherry, bitters
Scenes
7 moments of one night
Shoot days
0

Where AI helps fragrance campaigns

A scent is invisible, so the image has to carry the story. With AI we develop the visual world, cast and scenes for launch, website and Instagram before anyone books a bar. If your bottle already exists, we check glass, colour and label carefully in every shot.

AI imagery & AI video for your brand Guide: developing a campaign idea Guide: AI images for business

Open till last call

Last call for your idea.

People forget products, but not a good night. Let's give your brand a story.

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