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hand butterIndependent AI campaign

An AI campaign for a beauty brand

Butter for your hands.

hand butter is a hand balm in a small tin, in vanilla, berry, matcha and cocoa. The brand is invented, yet the imagery feels like a Sunday morning: warm light, soft fabrics and colours you can almost smell.

  • AI campaign
  • Packaging
  • Branding

Invented brand, made with AI. Concept, branding and art direction by wild & co.

Four open tins of hand butter in vanilla, berry, matcha and cocoa from above

The brand · hand butter

Butter for your hands.

hand butter is an invented hand balm in a small tin, in four scents, each with its own colour. The round hb logo turns every tin into a little favourite.

  • Vanilla#F2CB82
  • Berry#EBB0A8
  • Matcha#C5C98E
  • Cocoa#5A3426
  • Cream#F4E9DA

Butter for your hands · the campaign

The campaign

A brand you want to touch. Skincare can be fun. So the logo is round and playful, the tins are pastel and every scent has its own colour. For the campaign we placed the tin in everyday life: in the bathroom in the morning, in bed at night, in a suitcase and at a pop-up cart in the park.

  • A hand opening a yellow tin of hand butter vanilla, the creamy balm embossed with the logo
  • A woman with long blonde hair holding a tin of hand butter vanilla towards the camera
  • A finger spreading balm on the back of a hand, the pink hand butter berry tin beside it
  • Close-up of an eye, lashes and skin with natural texture
  • A woman lying in bed holding a brown tin of hand butter cocoa to her cheek
  • A hand carrying a yellow gift set with four tins of hand butter
  • hand butter matcha and berry tins on a suitcase by an airport window, with sunglasses and passport

Logo · tin · scene

How the campaign was made

The logo came first, then the tin and only then the scenes. In every image we checked that logo and scent name sit straight and read clearly.

  1. Logoa round, friendly wordmark with an hb monogram.
  2. Macro shot of the green texture in a tin of hand butter matcha
    Product shotstexture, lids and scents in close-up.
  3. A yellow hand butter pop-up cart with a striped awning in the park
    Experiencepop-up cart, gift set and a travel moment.
  • Packaging four tins in vanilla, berry, matcha and cocoa.
  • Campaign the tin in everyday life, with model, beauty portrait and details.
Brand
hand butter, fictional
Scents
vanilla, berry, matcha, cocoa
Visuals
10 campaign images
Logo
own wordmark

Where AI helps beauty brands

In skincare, mood is everything. With AI we test colours, packaging and imagery before production, and create campaign visuals for your website, Instagram and launch. Once the real tins exist, we check colour and label carefully or plan a product shoot alongside.

AI imagery & AI video for your brand Guide: AI product imagery Guide: AI images for business

Your brand next?

Your product. Your world. No shoot.

You have a product, an idea or just one sentence? We build the brand and the visual world around it, with AI and with taste.

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