MatchpointIndependent AI campaign
An AI brand world for a premium sports brand
Built to be kept.
Matchpoint is a tennis atelier that never existed, yet it feels a hundred years old. At its centre sits a single racket: ivory lacquer, a gold throat and a green leather grip. From the monogram to the campaign shot, everything was made with AI.
Invented brand, made with AI. Concept, branding and art direction by wild & co.
The brand · Matchpoint
Built to be kept.
Matchpoint is an invented tennis atelier with just one racket: ivory lacquer, a gold throat, a green leather grip. The MP monogram pressed in gold turns it into an heirloom.
The object · spec sheet
A brand that looks like an heirloom
Premium here means careful, not loud. So it all starts with two letters: an MP monogram pressed in gold into the racket. Around it we built a presentation box like a jewellery case, a clubhouse with green walls and a model who holds the racket as if it had been hers for years.
Two sides of the net
The object and the player
The object
The player
Two letters · two grounds
From monogram to campaign
Before the first image existed, every detail sat on a spec sheet: weight, strings, grip size, edition. Then we checked in every shot that frame, gold and monogram stayed exactly the same.
- Logoan MP monogram with wordmark, dark on cream and light on club green.
- Productone racket in ivory lacquer with a gold throat and a green leather grip.
- Detailsthe monogram in gold, plus frame, strings and leather in close-up.
- Packaginga velvet-lined presentation box that opens like a jewellery case.
- Campaignan AI model on court, on the bench and in the clubhouse.
Fifteen slides · one heirloom
The brand world as a carousel
The campaign as a short film: 15 slides, one story. It plays by itself; use the arrows to go faster.
Matchpoint01 / 15
- racket
- 1
- images
- 15
- posts
- 15
- shoot days
- 0
- Brand
- Matchpoint, fictional
- Visuals
- 15 images
- Posts
- 15-slide carousel
- Shoot days
- 0
Where an AI brand world helps
A new brand needs images long before the first product is finished. With AI we show you how logo, product, packaging and campaign work together, for a pitch, website, investor deck or launch. Once real products exist, we photograph them and keep the visual world.
AI imagery & AI video for your brand Guide: designing a monogram logo Guide: AI images for business
Certificate of a new brand
Built to be kept. Like your brand.
From the monogram to the campaign: we build brands that feel as if they had been around for decades.
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