MinuitIndependent AI campaign
A Black Friday campaign made with AI
Black Friday posts are boring.
Black Friday is the loudest week of the year. Banners get bigger, ads get pricier and every feed looks the same. For Minuit, an invented eyewear brand, we developed eight ideas that win quietly.
Invented brand, made with AI. Concept, branding and art direction by wild & co.
The brand · Minuit
Eyewear for the hour after midnight.
Minuit is an invented eyewear label in tortoiseshell, cream and black. The brand would rather whisper than shout, even on Black Friday.
- Tortoise#8A4B22
- Midnight#161413
- Cream#EFE6D8
- Smoke#5F4A38
post 02 · the quiet one wins
The idea: quiet, not loud
The campaign counts down to midnight, one idea per minute. Instead of percentages, every image tells a story: a poster on a lamp post, a car boot full of bags, sunglasses bigger than the model. The discount can live in the caption. The image is what makes people stop.
Eight ideas, counting down
Eight ideas, eight images
Eight ideas before midnight. Each idea is a post of its own and works alone. Together they become a series people follow to the end.
- 23:52
The street poster
a sale poster with tear-off tabs, like a lost-dog notice.
- 23:53
Too much to carry
a car boot full of shopping bags.
- 23:54
Stack it high
eleven boxes, one pair of legs.
- 23:55
The sign that says tomorrow
a note with almost nothing on it.
- 23:56
The paperwork
a typewriter, an invitation, a newspaper insert.
- 23:57
The text message
the offer as a message from a friend.
- 23:58
Bigger than life
a poster that hides the model.
- 23:59
Take over the street
a whole wall of campaign posters.
MINUIT · receipt · 00:00
- Brand
- Minuit, fictional eyewear
- Scope
- 8 ideas, 12 slides
- Shoot
- none
- Discount in the image
- never
Discount in the image: 0%. Story in the image: 100%.
Test a campaign before anything is printed
AI lets you try campaign ideas before money goes into print, locations or a shoot. A wall of twelve posters costs nothing to print here. For a sale, a launch or a seasonal promotion you get a complete series quickly, one that looks like your brand rather than a discount war.
AI imagery & AI video for your brand Guide: a teaser campaign for your launch Guide: AI images for business
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