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MORAIndependent AI campaign

An AI campaign for a fragrance

A scent that stays close.

MORA is a skin scent, a fragrance that smells like skin, only a little lovelier. The brand doesn't exist. Its campaign shows how to make something invisible visible: with closeness, soft light and a bottle you recognise at once.

  • AI campaign
  • AI model
  • Social media

Invented brand, made with AI. Concept, branding and art direction by wild & co.

A woman with dark curls holding the pink MORA bottle to her cheek, title A scent that stays close
skin scent · notes of warmth

The brand · MORA

A scent that stays close.

MORA is an invented skin scent: warm, soft and close to the skin. The pink bottle with its deep red cap is the brand's signature.

  • Skin#E8CFC2
  • Rose#E4A9A0
  • Wine#6B1F2E
  • Plum#34201D
  • Linen#F5F0E9

The object and the feeling

The idea: a scent that feels like you

You can't photograph a perfume, only the feeling around it. So MORA puts closeness at the centre rather than the bottle: skin, freckles, a hand around the flacon. The pink bottle with its deep red cap makes sure every image belongs to the brand.

Two images of the MORA bottle on pink stone, the object and the feeling
Portrait with the MORA bottle, title Made to stay close

Nine posts · one world

The posts

  1. A note with the words close and personal and a small image of the bottle
  2. A dark card with the idea: a scent that feels like you
  3. Portrait with the MORA bottle, title MORA starts where perfume ends
  4. Three different images of the MORA bottle as one recognisable world
  5. The model resting her chin on her arms, the MORA bottle in front in soft light
Three image types of the campaign: campaign, studio and model

Three image types, one world

One product, three kinds of image

To keep the campaign from feeling repetitive, we showed the same product in three ways and held everything in one light.

  1. Campaignthe bottle in hand, close to the face.
  2. Studiothe flacon alone on stone, calm and clear.
  3. Modela portrait with the bottle, warm and personal.
  • Light soft side light, real texture, a little shadow.
  • Series nine posts that stay recognisable as one world.
Brand
MORA, fictional skin scent
Scope
9 posts
Image types
campaign, studio, model
Camera
none

Where AI helps fragrance and beauty campaigns

Fragrance lives on mood. With AI you can try visual worlds, models and light before planning a large shoot, and build a campaign for Instagram, your website and launch that feels the same everywhere. We match the bottle and label closely to your product.

AI imagery & AI video for your brand Guide: spec ads with AI Guide: AI images for business

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