Morning FoldIndependent AI campaign
AI branding for a coffee brand
We launched a coffee brand with AI.
It started with one sentence: “A coffee brand for slow mornings. Warm, quiet, folded like paper. No loud colours.” One afternoon later it had become a whole brand, from the logo to the storefront.
Invented brand, made with AI. Concept, branding and art direction by wild & co.
“A coffee brand for slow mornings. Warm, quiet, folded like paper. No loud colours.”
The brand · Morning Fold
Coffee for slow mornings.
Morning Fold is an invented coffee brand for quiet mornings, warm and folded like paper. The logo is a folded corner, embossed rather than printed.
- Espresso#2F2420
- Cocoa#5A4636
- Stone#BDB2A4
- Oat#DCCFBD
- Linen#F1EBE1
case file 01 · morning fold
The brand at work
From one sentence to a brand. The name Morning Fold set the direction. The logo is a folded corner, embossed rather than printed. The palette is espresso, cocoa, stone, oat and linen, with a quiet serif that never shouts. With that foundation we briefed every element individually and visualised it with AI.
From one sentence to a feed
The posts
The kit on one page
Eight brand assets in one afternoon
In the end the whole kit fitted on one page. Every piece belongs with the next because they all come from the same idea.
- Logo and embossed business cards
- Teaser packaging
- Coffee bag
- Ceramic cup
- Gift set
- Tote and takeaway cup
- Coffee bar
- Storefront
- Brief
- one sentence
- Brand assets
- 8
- Time
- one afternoon
- Shoots
- 0
Where AI helps in branding
Visualisations like these help early in a branding process: you see your brand on packaging, cups and a shopfront before a single sample is produced. For cafés, studios, skincare or fashion it is a quick way to test whether an idea holds. Logo, type and print files are then designed properly in the branding project so everything works in real life.
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Your brand next?
Your product. Your world. No shoot.
You have a product, an idea or just one sentence? We build the brand and the visual world around it, with AI and with taste.
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