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Pool TheoryIndependent AI campaign

An AI product world for a pool collection

Made for slow afternoons.

A loop daybed, a scalloped parasol, a cooler, slides and a portable speaker. Pool Theory doesn't exist, yet every piece looks ready for tomorrow's swim. The whole collection was made with AI, from the first sketch to the lifestyle shot.

  • AI product imagery
  • Branding
  • Product world

Invented brand, made with AI. Concept, branding and art direction by wild & co.

The whole Pool Theory collection together by the pool under the parasol
collection 01five pieces · one light

The brand · Pool Theory

Made for slow afternoons by the water.

Pool Theory is an invented brand of pool-club essentials in chocolate brown and ecru. Soft shapes, sturdy materials and a small double-ring logo hold the collection together.

  • Cocoa#4D3A2E
  • Ecru#EEDED0
  • Travertine#D9C2A8
  • Sand#C59E7A

Collection 01 · catalogue

The collection in pictures

A collection that looks like summer. We wanted to show how a product brand comes to life before a single sample exists. The idea: a pool-club feeling in chocolate brown and ecru, soft shapes, travertine and water. Every product gets a clear silhouette and the same small logo so the collection feels of a piece.

  • Loop daybed in brown and ecru on travertine by the pool, with the Pool Theory logo above
    PT–01Loop Daybeddaybed
  • Brown Wave Shade parasol with a scalloped edge on a travertine base
    PT–02Wave Shadeparasol
  • Fold Cooler bag in ecru with a brown lid and shoulder strap on travertine
    PT–03Fold Coolercooler bag
  • Drift Slides in ecru and brown on a travertine step by the water
    PT–04Drift Slidesslides
  • Round Ring Speaker with a leather handle on a stone block
    PT–05Ring Speakerspeaker
Close-up of fabric, zip, strap and logo label on the cooler
detail · stitch, zip, label
A person in pale linen carrying the cooler past the pool, daybed and parasol behind
the pool club · 4 pm

From chalk to product

From sketch to product

It started with a chalkboard rather than a camera. Only once the shapes were right did we stage the products.

Chalkboard with sketches of the whole Pool Theory collection: loop daybed, parasol, cooler, slides and speaker
step 01 · the whole collection
A hand drawing the loop daybed draft in chalk, with double ring and lounging surface
step 02 · the draft
  1. Sketchevery piece starts as a chalk drawing on a board.
  2. Draftdetails like the double ring, the lounging surface and the seams are worked out.
  3. Product shotseach piece gets its own image on travertine, in the same light.
  4. Detailsclose-ups of material, zip and label show the quality.
  5. Lifestylefinally the whole collection appears by the pool, the way it would be used.
Brand
Pool Theory, fictional
Collection
5 products
Process
sketch, draft, image
Camera
none

Where an AI product world helps

Before you produce anything, you see how your collection looks and works together. Images like these suit pitches, crowdfunding, moodboards, a first online shop or briefing manufacturers. Once real products exist, we photograph them and keep the visual world.

AI imagery & AI video for your brand Guide: AI product imagery Guide: AI images for business

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Your product. Your world. No shoot.

You have a product, an idea or just one sentence? We build the brand and the visual world around it, with AI and with taste.

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