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Sunday SkinIndependent AI campaign

Consistent AI product images for a sun cream

Same tube, fourteen times.

Sunday Skin is an SPF 50+ face and body sun cream in a cocoa-brown tube with a pink cap. The brand is invented, but the question behind it is real: can a product stay the same in every AI image?

  • AI product imagery
  • AI campaign
  • Packaging

Invented brand, made with AI. Concept, branding and art direction by wild & co.

Cocoa-brown Sunday Skin SPF 50+ tube with open pink cap and a swirl of cream on travertine by the pool
test 01 · the hero · SPF 50+

The brand · Sunday Skin

Sun care for long Sundays.

Sunday Skin is an invented SPF 50+ sun cream for face and body. The cocoa-brown tube with its pink cap and little sun in the logo stands out at any pool.

  • Cocoa Tube#552511
  • Cap Pink#EB7E93
  • Logo Pink#F38B9E
  • Cream#F1E2D4

Can AI keep one product the same, 14 times?

One tube, fourteen scenes

A test, not a promise. Any AI can do pretty light, a clean label is another matter. So we made the first image the reference and measured every further scene against it: in a hand, wet by the pool, on the diving board, in the hotel bag. In the end four points counted: logo, cap colour, tube shape and cream texture.

  1. AI model in a brown swimsuit holding the Sunday Skin tube on a pink striped sun lounger
  2. Sunday Skin tube with water droplets and a swirl of cream on pink tiles by the pool
  3. Close-up of an AI model applying Sunday Skin sun cream to her freckled cheek
  4. Sunday Skin tube with pink cap on a striped towel next to sunglasses, a glass of water and a key
  5. AI model leaning wet on the pool edge, the Sunday Skin tube standing on a striped towel beside her
  6. A hand spreading white Sunday Skin cream on the back of the other hand, the open tube beside it
  7. Laughing AI model on the pool steps holding a pink sample, the Sunday Skin tube beside her
  8. Sunday Skin tube in a straw bag with a pink towel, sunglasses and a hotel key beside it
  9. Sunday Skin tube on a pink diving board above turquoise water, with the shadow of a diver
  10. AI model in a linen shirt and brown shorts holding the Sunday Skin tube on a hotel balcony
  11. Sunday Skin tube with pink cap on a pink and white striped sun lounger by the water
  12. Sunday Skin tube on a travertine poolside table with a glass of water, sunglasses and a pink coaster
  13. AI model in a white linen shirt holding the Sunday Skin tube towards the camera by the hotel pool

The scoreboard

Fourteen scenes, one tube.

In every image we checked four things: the logo, the colour of the cap, the shape of the tube and the texture of the cream. Anything that was off went back into the brief until it matched.

logo14/14
cap colour14/14
tube shape14/14
cream texture14/14
shoot days0

The Sunday Skin test · fifteen slides

The consistency test

The campaign as a short film: 15 slides, one story. It plays by itself; use the arrows to go faster.

Sunday Skin01 / 15
  1. Sunday Skin slide 1: shoot sign and 14/14 seal: "Can AI keep one product the same, 14 times?"

Reference and scoreboard

How we checked

Every new shot was briefed against Shot 01 and then checked image by image. After five scenes we took stock, then made it harder with flat lays, hard shadows and movement.

  1. ReferenceShot 01 sets the tube, cap, logo and cream swirl.
  2. Skincream on cheek and hand, with freckles and real texture.
  3. Waterwet skin by the pool while the label stays dry and legible.
  4. Still lifethe tube next to keys, a glass, sunglasses and a beach bag.
  5. Campaignbalcony, sun lounger and model hero with the very same tube.
Brand
Sunday Skin, fictional
Product
SPF 50+, face and body
Visuals
14 scenes
Shoot days
0

Where consistent AI product images help

An online shop, social media or ads need lots of images, and your product has to be right in every one. With AI we build you a whole season of visuals, checked scene by scene. Where every nuance matters, we combine them with a real product shoot.

AI imagery & AI video for your brand Guide: consistent AI images Guide: AI images for business

Scene fifteen

Fourteen scenes. Yours is next.

One product that looks the same in every picture, wherever it is: we build that for you, checked scene by scene.

Ask for product imagery