The sky insideIndependent AI campaign
AI collaboration: an umbrella with the night sky inside
When it rains, look up.
An observatory and an umbrella workshop join forces. From the outside it is a calm, almost black umbrella, nothing to see. Open it, and underneath is the night sky: a star chart in silver on deep night blue. You open it exactly when the real sky is hidden by rain. The collaboration is invented; the images were made with AI.
Invented brand, made with AI. Concept, branding and art direction by wild & co.
The brand · The sky inside
Black outside. Sky inside.
The sky inside is an invented collaboration between an observatory and an umbrella workshop: a handmade long umbrella, matte black outside, a silver star chart on night blue inside, with a metal frame and a walnut handle.
- Matte black#111317
- Night blue#0D1830
- Silver#B9C0C8
- Paper#EEE8DC
- Walnut#5B3A2C
Underneath
Open it
The sky is on the inside. The tension lies in the change of perspective. The observatory brings looking up: grids, coordinates, fine lines. The workshop brings making: seams, steel, walnut and a woven label on the strap. Every image shows at least one of the two worlds.
Slide five opens the umbrella for you: first a single line, then the canopy, then the constellations move in.
Two makers, one perspective
Two makers, one switch
It began with a brand world of colours, typefaces and one clear rule: no floating star effects and no galaxy on the outside. The umbrella stays plain on the outside so the reveal can land. From there came the photos, the box, the launch and the appearances around town. The star charts in the images are designs, not a verified map of the sky for a given date.
The observatorylooking up · grids, coordinates, fine lines
The workshopmaking · seams, steel, walnut
Quiet outside · silver lines inside
Outside and inside
Matte black outside, almost unremarkable, with a walnut handle. Underneath, silver lines on night blue, raindrops on the fabric and a frame of brushed metal. The quiet outside is what makes the reveal land.
Matte black outside, a star card inside
The box plays the same switch
A long matte case, the umbrella wrapped in natural white tissue, plus a loose card on heavy paper. Opening it is a small version of what the umbrella does in the rain.
- Two worldsan observatory and an umbrella workshop.
- One switchblack outside, the sky inside.
- Craftrain, stone, seams and a chart drawn by hand.
- The boxblack outside, a star card inside.
- Out in towna launch at dusk, a shop window, a café door.
Into the city
A launch at dusk, then out into town
Guests arrive at the observatory in the rain, the umbrellas closed and discreet. Then everyone opens at once. After that the surprise travels on: to a café door and into a shop window, open umbrellas above the wordmark.
- makers
- 2
- umbrella
- 1
- star chart
- 1
- stars on the outside
- 0
- Brand
- The sky inside, fictional
- Partners
- observatory × umbrella workshop
- Product
- long umbrella, matte black outside, a star chart inside
- Images
- made with AI, art-directed by wild & co.
Testing collaborations with AI
Two brands that want to work together first need a shared picture. With AI we show how a collaboration feels before a sample is sewn or a contract is signed: product, packaging, launch and campaign in one piece. That makes conversations easier and decisions faster.
AI imagery & AI video for your brand Guide: developing a co-branding collaboration Guide: AI images for business
When it rains, look up
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