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Branding

A practical starting point for comparing creative agencies: define the work, understand the quote and choose a collaboration that fits.

By wild & co.2 min readUpdated:
Coordinated stationery and packaging as an editorial visual identity concept.
The short answer

How to compare scope, quotes and ways of working when choosing a creative agency.

A new logo, a website and a more coherent social presence can quickly become one long wish list. Before comparing creative agencies near Zurich, ask where customers currently get stuck. That gives the project a useful starting point.

What can a creative agency take on?

Each team has a different scope. At wild & co., the offer includes branding, graphic design, social media, web design, photography and video. Advertising, AI imagery and workshops can also form part of a project. You can start with a single service: a business with an established identity may simply need photography that belongs to it.

What does working together cost?

A number without a defined scope is difficult to compare. A logo based on agreed positioning is a different task from an identity, website and shoot. Preparation, applications, content, revisions and handover all affect the work. We therefore prepare quotes around an agreed project rather than a universal agency price.

  • Identify the deliverables: files, pages, photographs or other applications.
  • Agree who supplies content and feedback, and when.
  • Check the planned meetings and revision rounds.
  • Clarify licences, recurring costs and support after handover.

Does the agency need a Zurich address?

Being nearby can help with a shoot or workshop. Planning, design and feedback can often happen online. wild & co. is based in Aesch and works with businesses and personal brands across Switzerland. We do not claim a Zurich office. The useful question is whether the process and any in-person sessions fit your project.

Prepare for a useful first conversation

Bring your current presence, a few specific problems and your intended timing. Share the budget available for the work too. Together, we can decide what belongs in the first stage and what can follow later. A clear brief makes the comparison between agencies more meaningful.

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