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Design & logo

Colour Palette

A brand’s colour palette covers its primary, secondary and accent colours with fixed codes for screen and print.

Paper samples in beige and brown tones with pigments and a brush

Why it matters

Colour is noticed faster than words and triggers a feeling straight away. Fixed codes make sure your beige is the same beige everywhere.

How we do it

We choose colours for their effect and use, and test them on website, social media and paper before they are fixed.

Rather just talk to us?

You don’t need to know every term to get started. Tell us what you have in mind and we’ll turn it into a plan.

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A little insight?

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