Design & logo
Logo Symbol
A logo symbol (pictorial mark) is a logo without type, such as a sign, shape or icon that stands for the brand.
Why it matters
Symbols work at very small sizes too, as a favicon or profile picture, and can become recognisable on their own over time.
How we do it
We usually develop symbols alongside a wordmark so both can be used separately and together. Our own symbol is the little star we call little wild.
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