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Design & logo

Wordmark

A wordmark is a logo made only of type: the brand name set in its own, often customised lettering.

Wordmark of the invented brand Off hours on a record sleeve and cards

Why it matters

Wordmarks are easy to read and help the name stick. They work especially well when the name is short or needs to become known.

How we do it

With a wordmark we work on details such as spacing, letterforms and one small quirk that makes it unmistakable.

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