Design & logo
Responsive Logo
Logo variants are different versions of your logo for different places: horizontal, stacked, symbol only, light, dark or single colour. This is also called a responsive logo.
Why it matters
One logo rarely fits everywhere. With variants your brand stays as clear in a profile picture as on a shop window.
How we do it
We deliver every logo as a system of main and secondary variants and show in the guidelines when to use which.
Rather just talk to us?
You don’t need to know every term to get started. Tell us what you have in mind and we’ll turn it into a plan.