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wild lab / The brief box · Vol. 01

Avrawild lab · The brief box

Branding for an olive oil made from three words

Three random words. One brand.

Olive oil, planetarium, wonder. Three words that would never share a sentence, and that is exactly the point of «The brief box». We pull them out of a box and build a brand that looks as if it were already on the deli shelf. This first episode is a test brief: we drew the words ourselves, not the community.

  • Branding
  • Packaging
  • AI visuals

Invented brand, made with AI. Concept, branding and art direction by wild & co.

Avra olive oil bottle on a limestone plinth in front of a projected eclipse inside a planetarium dome
A small moment of wonder

The brief box · test brief

Three words that don’t belong together

That’s how the series works: we pull a few random words out of a box and turn them into a complete brand. This first episode is a test brief, so the words are simulated, not submitted by real people. Pull them out yourself.

Avra slide 2: three word cards drop into the box and the Avra wordmark with its gold eclipse disc comes out
Slide 02, animated · words in, brand out
  1. 01 · ProductOlive oil

    A tall forest-green bottle, golden oil, an ivory paper label, bread and salt on the table.

    A hand pours golden Avra olive oil from the green bottle into a ceramic bowl under dome light
  2. 02 · PlacePlanetarium

    Domes, curved rows, round portals and one controlled beam of light.

    Avra bottle on a curved ledge in front of planetarium seating with an eclipse on the dome
  3. 03 · LightWonder

    An eclipse, oil catching the glow, discovery instead of spectacle.

    A woman holds the Avra bottle and reaches for the projected light on the dome wall

The brand · Avra

A small moment of wonder.

Avra is an invented olive oil, born from three words that have nothing to do with each other: olive oil, planetarium, wonder. A tall forest-green bottle, golden oil, a label of textured ivory paper. Plus an editorial serif wordmark and a gold disc half in shadow, like an eclipse.

One rule for every image: circles and eclipse light, never stars, constellations or galaxies. That keeps the planetarium a place rather than a space backdrop.

  • Midnight indigo#141E36
  • Olive glass#263621
  • Eclipse gold#C99B54
  • Limestone#B8A891
  • Paper ivory#F1E3C8
  • Avra slide 3 on midnight indigo: olive oil, planetarium and wonder become three design decisions
  • Avra slide 4 on limestone: palette of midnight indigo, olive glass, eclipse gold and paper ivory
  • Avra slide 5 on ivory: the Avra serif wordmark and the gold disc half in shadow

Under the dome · one bottle, every image

Under the dome

The same bottle in every image: 500 ml, forest-green glass, rounded shoulders, a brass cap, the same label. Only the scene changes, between velvet-blue seats, round portals and limestone steps. Keep scrolling and the shadow slides across the disc.

  • Avra olive oil on a small table between velvet-blue planetarium seats, with olives and bread
    Curved rows, one beam
  • Avra bottle close to the camera inside a round limestone portal, the glowing dome behind
    A portal of limestone
  • Avra bottle and matching ivory carton on limestone steps in a warm beam of light
    Bottle and carton
  • Close-up of the Avra label: wordmark, gold eclipse disc and textured paper on green glass
    Label, up close

From label to plate

Bread, salt and a golden pour

You have to want to taste an olive oil. So the campaign ends at the table: a still life with bread and an olive branch, a dinner under the dome and a tasting in the foyer with banners in eclipse gold. The campaign as a room to taste in.

  • Overhead still life with Avra bottle, a bowl of olive oil, bread and an olive branch on dark stone
  • Avra olive oil poured over burrata and tomatoes at a dinner inside the planetarium
  • Avra tasting installation in a planetarium foyer with banner, bread, small bowls and guests behind

Three words, one system

How chance becomes a system

First we translated each word into a visible decision and set a single image rule: circles and eclipse light, never stars or galaxies. Then came the name, wordmark and palette, followed by the bottle as a fixed product. It stayed the same in every image, 500 ml, green glass, brass cap, the same label; only the scene and the angle changed.

Random in, coherent out: three words from the box, each word a visible decision, the same bottle in every frame, one world of dome, eclipse, food and people. Avra is fictional, the brief is a simulation, all photos are AI-generated and we make no product claims.

  1. BriefThree random words from the box, as a test brief for the first episode of The brief box.
  2. TranslationOlive oil becomes the product, planetarium the place, wonder the light.
  3. MoodboardDome curves, eclipse projection, golden oil, limestone, paper and brass.
  4. DesignThe Avra wordmark in an editorial serif, a gold disc in shadow, label and carton.
  5. CampaignTen scenes with the same bottle, from the plinth and the seating to dinner under the dome.

What three words would you put in the box?

Brand
Avra, fictional
Series
The brief box, Vol. 01
Brief
Test brief, words simulated
Images
Made with AI, no product claims

What this means for your brand

A good brief doesn't have to be long. Sometimes three words are enough, as long as someone decides what each of them has to do. That is how we work with real brands too: we translate values, place and feeling into clear rules for the logo, packaging and images, so everything looks like the same brand.

AI imagery & AI video for your brand Guide: AI images for business

The brief box · next draw

Three words. Your brand?

Send us three words for the next episode, or your own project straight away. We will turn it into a brand you want to hold.

Write us for your project