NOT ANOTHER AGENCY.Let’s talk
wild & co.A creative state of mind.
Creative studio.NOT ANOTHER AGENCY

← Back to the portfolioAll lab projects

wild lab / What if we branded it? · Vol. 01

Move objectswild lab · What if we branded it?

Branding for a premium moving service

Moving, thoughtfully done.

Move objects is a moving service that doesn't exist but could: a concierge for moving day, with forest green, quiet ivory, white gloves and boxes you would actually want to keep. Name, logo, packaging, van, uniforms, welcome-home kit and website concept come from one hand, and every campaign image was made with AI.

  • Naming & logo
  • Corporate design
  • AI campaign

Invented brand, made with AI. Concept, branding and art direction by wild & co.

Move objects slide 7 "Boxes you'd keep.": green and ivory boxes and a label with room, object and care note
Two-line Move objects. wordmark in ivory, a calm grotesque with a closing full stopMove objects MO monogram in ivory for dark grounds such as uniforms and the van

The brand · Move objects

We don't move boxes. We move objects, and the life that comes with them.

Move objects is an invented moving and relocation concierge: one move lead, one plan, white gloves for every object and a home that is ready when you arrive. Forest green and ivory keep everything calm, from the tape to the website.

  • Forest Green#273A30
  • Stone#BDB2A3
  • Ink#202421
  • Sage#B8C1B2
  • Ivory#F0EFE9

A · old home → B · new home

From the first call to the first evening

Not a moving company, a concierge. Hardly anyone enjoys moving. Boxes everywhere, a van that's late, strangers carrying your favourite lamp a little too quickly. We asked ourselves what it would be like if a move were a service you looked forward to. Boxes become objects, the truck becomes a concierge, chaos turns into calm and moving day into a new chapter.

  1. Book a move like a stay.

    You book it like a hotel: online, at your own pace, with one person who gets back to you.

    Move objects slide 13 "Book a move like a stay.": website and mobile concept with the customer journey in four steps

  2. One move lead.

    Before the van turns up, someone already knows your home, your wishes and the plan.

    Move objects slide 11 "Five ways to move.": a consultation and the five services, The Move to The Concierge

  3. Packed like it matters.

    Acid-free tissue, white gloves and a box sized for the object, not the other way round.

    Move objects slide 10 "Packed like it matters.": hands in white gloves lay a lamp into tissue paper and a green box

  4. The move.

    Two movers, one armchair and not a scratch on the parquet. Forest green instead of hi-vis.

    Move objects slide 2 "What if moving felt effortless?": two movers in forest green carry a white armchair through a bright flat

  5. Dressed for care.

    Forest workwear, the wordmark on the back and a monogram only those who look closely will notice.

    Move objects slide 9 "Dressed for care.": a mover from behind in a forest green uniform, with chest patch and cuff monogram

  6. A van that arrives quietly.

    Wordmark and descriptor on the side, the claim at the back, the monogram on the roof for the view from above.

    Move objects slide 8 "A van that arrives quietly.": a forest green van with the wordmark in front of a period building

  7. The arrival.

    At the end there is no delivery note, just a key in an envelope.

    Move objects key handover: a move lead in forest green smiles as he hands over a key in an envelope in the new home

  8. The first thing you unpack.

    A linen throw, a room scent and a stone bowl for the keys are already waiting in the new home.

    Move objects slide 12 "The first thing you unpack.": welcome box with linen throw, room scent and a "Welcome home." card

  9. Live with ease.

    The boxes are empty, the armchair sits by the window. The first evening is yours.

    Move objects slide 4 "Moving, thoughtfully done.": the campaign line on sage and branded boxes in a sunny living room

Where it all started

From one photo to a whole brand

It started with a single photo from a conversation: a bright room with green and pale boxes. From there we built a first branding board, sharpened the name, wordmark and monogram, and then carried the brand, piece by piece, into everything a move involves.

Move objects MO monogram in forest green, a tall, narrow serif for seals and tapePacking list · what we did

  1. BriefAn ordinary service, an interchangeable look and the question of how a move could feel when it is done well.
  2. StrategyA relocation concierge for people who care how their things are handled.
  3. MoodboardThe original photo from the conversation and a first branding board in forest green, ivory, sage and stone.
  4. DesignName, two-line wordmark with a full stop, MO monogram, colours and typefaces for headlines and body copy.
  5. ApplicationsBoxes, tape, van, uniforms, welcome-home kit, key handover and a website concept.
Move objects slide 3 "Not a moving company. A relocation concierge.": positioning, vocabulary and audience
Box 00 · the idea, with the original photo from our conversation
First Move objects branding board with van, boxes, uniform, monogram, colours, type and website
First branding board
New Move objects application board: wordmark on green, colour chips and eight images from packing to website
Application board · the brand in use

Logo and colours · the quiet system

The carousel on Instagram

What if we branded it? In this series we rethink ordinary services as brands you would want to book on the spot. Here it is moving house: not a moving company, but a relocation concierge. One person leads the whole move, with one plan, white gloves for every object and a home that is ready when you arrive.

Our route from ordinary to Move objects: rethink the everyday, strategy with audience and premium positioning, name, logo, colour system and type, packaging, vehicle and uniform, one consistent AI image world and finally a website concept. Here are the two slides on logo and colours; you have seen everything else on the way from A to B.

Move objectspost 05 / 15
  1. Move objects slide 5: logo system with wordmark, MO monogram, clear space and the typefaces Matahari and Regatto
Brand
Move objects, fictional
Series
What if we branded it?, Vol. 01
Industry
Moving and relocation
Scope
Name, logo, packaging, vehicle, website concept

What this means for your service

Services rarely have a product you can photograph. So we show how your service feels: on packaging, vehicles, clothing, the website and the small moments in between. With AI this visual world exists before you letter your first van. Later we photograph the real thing in the same style.

AI imagery & AI video for your brand Guide: AI images for business

Next delivery

What if we branded yours?

Know a service that deserves this kind of glow-up, or run one yourself? Write to us and we'll unpack it with care.

Write us for your project