Vanta housewild lab · The 360° launch
A launch campaign for a temporary hotel
What if a hotel had an end date?
Vanta house is a hotel that exists for just a few weeks, inside an empty concrete building in the middle of the city. We invented the brand and planned the launch as we would for a client: with a beginning, a high point and an ending. Every image was made with AI.
Invented brand, made with AI. Concept, branding and art direction by wild & co.
The brand · stay somewhere that won’t stay
Stay somewhere that won't stay.
Vanta house is an invented temporary hotel: for a few weeks it moves into a remarkable empty concrete building, with rooms, a programme and one address, then it disappears. Concrete, fabric and light, a copper doorway symbol and an ending that is part of the story.
- Night#171B21
- Dusk#253244
- Bone#F2EEE7
- Copper#B77B54
- Concrete#76716C
Before · after · a building between lives
An ending that belongs to the story
Cities are full of buildings between lives. What if one of them became the most wanted address in town, just for a moment? The end date isn't an artificial countdown, it is the story. That's why the brand feels calm rather than loud: raw concrete, soft fabric, warm light and a doorway symbol that stands open.
The series · every angle, one story
What if a hotel had an end date?
In The 360° launch we launch an invented brand the way we would for a client: from strategy and branding to digital campaigns and the launch itself. A launch is a story with chapters, not a stack of separate assets.
Here it is a temporary hotel with a beginning and an end: the rumour, the reveal, the opening, the stay and the last night.
Directory · from brief to doorway
Moodboard, brand, doorway
- BriefA temporary hotel inside an empty building, for design and culture travellers who look for special places.
- StrategyA launch in five chapters, from the rumour to the last night, with the ending as part of the story.
- MoodboardRaw concrete, translucent fabric, amber light and blue dusk.
- IdentityA wordmark with a doorway symbol, five colours from night to copper and an edition with its own name.
- LaunchPoster, website, invitation with keycard, opening dinner, short films, newsletter and an archive at the end.
Five chapters · one ending
Five chapters instead of separate assets
Every channel follows the same arc: empty, revealed, lived in, gone. The rumour starts with a poster showing only a door and one sentence. The website reveals the building chapter by chapter, the invitation arrives with a keycard, and after the last night the website becomes an archive.
Chapter I · empty
A door. A line. Nothing else.
Night-blue posters show only the open doorway and one sentence. No picture of the house, no rooms, no price. Anyone curious lands on a reduced page with a waiting list.
- Website waiting list
- Social & film the dark building
- Out of home door + one line
Chapter II · revealed
The building steps forward.
The lights go on. The website reveals the building chapter by chapter, with rooms, programme and the waiting list, and the facade appears on the posters for the first time.
- Website chapters
- Social & film the lights go on
- Out of home facade appears
- PR & creators press kit
- Newsletter The Address
Chapter III · lived in
For one night, the city enters the house.
Guests of the opening receive a numbered keycard and a piece of fabric to take home. In the evening, a candlelit dinner in the atrium with architecture, travel and culture creators, a small performance and a guided walk.
- PR & creators the dinner
- Newsletter The Invitation
Chapter IV · lived in
A room you remember.
Short films portray rooms, people and local artists. The newsletter tells one scene from the house each day, and each creator tells one personal story about one room or one evening.
- Website daily scenes
- Social & film portraits
- PR & creators room stories
Chapter V · gone
We were here. Then we weren't.
A shared breakfast and a public light installation close the edition. Then the website turns into a digital archive and only later hints at the next address.
- Website archive
- Social & film the last breakfast
- Newsletter The Last Night
The 360° system · empty, revealed, lived in, gone
Every channel follows the same arc
Website, social, posters, PR and newsletter don't run side by side, they tell the same chapter at the same time. Point at a chapter to highlight its column.
| Channel | |||||
|---|---|---|---|---|---|
| Website | waiting list | chapters | nothing | daily scenes | archive |
| Social & film | the dark building | the lights go on | nothing | portraits | the last breakfast |
| Out of home | door + one line | facade appears | nothing | nothing | nothing |
| PR & creators | nothing | press kit | the dinner | room stories | nothing |
| Newsletter | nothing | The Address | The Invitation | nothing | The Last Night |
Check-out · the house is empty again
A house that leaves stays in the memory.
After the last night the building is empty again. What remains are keycards, pieces of fabric, films and an online archive. That is the strength of a temporary edition: people still talk about it long after it has gone.
Guest register
- Brand
- Vanta house, invented
- Series
- The 360° launch, Vol. 02
- Chapters
- From the rumour to the last night
- Images
- Made with AI, art-directed by wild & co.
Where a launch in chapters works
Pop-ups, openings, limited editions: anything that only exists for a while needs a launch with a dramatic arc. We plan the chapters, design the brand and touchpoints, and AI imagery shows you how the place will feel long before it opens.
AI imagery & AI video for your brand Guide: AI images for business
Your key · edition 02
Ready for your opening night?
An opening, an edition, a place for a while: we give your launch a beginning, a high point and an ending people remember.
Tell us about your project