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wild lab / The 360° launch · Vol. 01

Sunday labwild lab · The 360° launch

A 360° brand launch for a DIY kit brand

One launch. Every angle.

Sunday lab sells design kits for objects you cast yourself and then keep. The brand doesn't exist, the launch does anyway: we brought it to market the way we would for a client, from the first tease to the last touchpoint. Every image was made with AI.

  • Brand launch
  • Branding
  • AI campaign

Invented brand, made with AI. Concept, branding and art direction by wild & co.

Sunday lab slide 5: the first drop, yellow kit box with tray, bookend and shapes, headline "The first drop: the Object Collection."
Drop 01 · the Object CollectionMake something worth keeping.

The brand pack · everything the brand needs

Make something worth keeping.

Sunday lab is an invented brand of design-led DIY kits: a mould, pigments, casting powder and a clear guide, so one afternoon gives you an object you actually want to keep. A tray, a bookend, a desk organiser. Bold, graphic, a little sunny.

  • Sunday lab sun symbol: a black circle with a pale U and rays on a yellow square02 · sun symbol
  • Round Sunday lab maker stamp in butter yellow with the U symbol at the centre and the words "Made by you"03 · maker stamp
  • Sunday lab graphic pattern with circles, shapes in coral, powder blue and yellow and a thin line on lilac04 · pattern
    • Butter Yellow#F3CC59
    • Ink#252522
    • Chalk Ivory#F8F3E9
    • Coral#E76650
    • Lilac#DCCCF2
    • Powder Blue#A9D3EF
    05 · six pigments

Instruction folder · how we built it

One afternoon, one object that stays

Lots of people love design and would love to make something themselves. What's missing is the space, the know-how and a result that looks good enough to keep. Sunday lab puts exactly that into a yellow box. So the brand doesn't behave like a craft shop but like a small design lab: bold, graphic and product-first.

One launch. Every angle. Not just a logo, a whole launch: in this series we launch an invented brand the way we would for a client, with strategy, naming, identity, product, packaging, digital, out of home, PR, installation and newsletter. We want to show that a launch works when every touchpoint tells the same story: joined up, not stuck together, from the first tease to the last touchpoint.

  1. BriefA brand of design-led DIY kits, for design lovers without a workshop and anyone looking for a special gift.
  2. StrategyA small design lab rather than a craft shop, product-first, with a launch in six stations.
  3. IdentityA wordmark with the LAB box, a sun symbol, a maker stamp, a pattern and six colours from butter yellow to powder blue.
  4. Product and packagingThe yellow box with mould, pigments, tools, instructions and a maker card.
  5. LaunchPosters, a shop window, website, The Sunday Note newsletter, social content, PR and creators.

The launch journey · six stations

Six stations, one story

A launch is never just one post. We planned the journey in six stations: tease, reveal, explore, see it outside, experience and make it yours. Each station has its own channels, yet they all tell the same story, from the poster at the tram stop to the card tucked into the kit.

Station 01 / 06

Tease

No product yet, just one sentence and one shape: the yellow poster and the first issue of The Sunday Note. Whoever signs up hears first when the drop lands.

Poster · newsletter · social

Sunday lab launch poster in butter yellow with the headline "Make something worth keeping." and a tray shape in coral

Station 02 / 06

Reveal

The first drop: the yellow box and everything inside it. A mould, pigments in three colours, casting powder, simple tools, a guide and a maker card.

Packaging · unboxing · website

Sunday lab slide 6: kit contents as a flat lay, mould, pigments and maker card, "Everything you need. Nothing you don't."

Station 03 / 06

Explore

The landing page shows the drop, the three kits, what's inside and a gallery of variations. Social runs short transformations, stop-motion and colour variants.

Website · social · collection

Sunday lab slide 11: landing page and The Sunday Note newsletter concepts, headline "Make a day of it, online."
Sunday lab slide 10: the collection on pale plinths against a red ground, headline "Same kit. Your version."

Station 04 / 06

See it outside

Butter-yellow posters with big type and one sculptural object, at tram and bus shelters, in the city centre and around design shops and cafés. You recognise the brand before you read the name.

Out of home · shelters · city centre

Sunday lab slide 12: yellow poster at a tram stop, headline "The street becomes a shop window."

Station 05 / 06

Experience

A shop window as a design show, not a workshop. Design media receive a kit and the finished object side by side, so you see what the box turns into.

Shop window · PR · event

Sunday lab slide 13: shop window with kits and objects as the launch event, headline "A design show, not a workshop."

Station 06 / 06

Make it yours

Different people, the same kit, their own version at home. Creators show their result, the maker card comes in every kit, and The Sunday Note keeps the drop going.

Creators · maker card · newsletter

Sunday lab slide 7: product story on coral, a tray forms from pigment, headline "From pigment to keepsake."

The kit tray · the other slides

The launch as a carousel

This is how the launch ran on Instagram: one story across all the slides. The slides in Sunday lab’s own colours are on the journey above; the other 4 sit in this tray. Slide nine is an animation that walks through the whole journey. Tap a part of the launch to highlight its slides.

  1. Sunday lab slide 3: the insight on lilac, "You want to make something. You don't have a workshop." with graphic shapes
    Insight & brand
  2. Sunday lab slide 4: the brand on butter yellow with wordmark, sun symbol, maker stamp, target group and positioning
    Insight & brand
  3. Sunday lab slide 8: identity with six colours, type direction and image style, headline "Bold, graphic, a little sunny."
    Insight & brand
  4. Slide 09 · animation · the whole journey in motion

Maker card · made by wild & co.

One kit. One launch. One story.

Brand
Sunday lab, invented
Series
The 360° launch, Vol. 01
Carousel
15 slides, one of them animated
Images
Made with AI, art-directed by wild & co.

What this means for your launch

Launching a product means planning lots of small moments that belong together. We think of teaser, packaging, website, poster, newsletter and event as one story, and AI visuals show you how it looks before the first prototype exists. Then we bring it to life with real photography and real products.

AI imagery & AI video for your brand Guide: AI images for business

Kit no. 02 · yours

Launch it like you mean it.

You have a product and don't just want to post it, you want to launch it properly? We plan the launch from the first tease to the shop window, as one story.

Plan your launch