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Room tempoIndependent AI campaign

AI interior concept: one room, three modes

One room. Many rhythms.

A small flat has to be an office in the morning, a focus zone at noon and a living room at night. Most of the time it just stays an office. Room tempo is an invented interior kit that re-tunes the room you already have: a portable lamp, a floor light, a freestanding linen screen and a scene dial. All designed with AI, none of it for sale.

  • AI branding
  • Product concept
  • AI interior imagery

Invented brand, made with AI. Concept, branding and art direction by wild & co.

Rise mode: a bright living room in the morning with a sofa, a round wooden table, an open linen screen and a desk by the window

Rise. Open, bright, a slow start.

Turn the dial: same room, same camera.

The brand · Room tempo

The room keeps up.

Room tempo is an invented interior brand: a kit of a portable lamp, a floor light, a linen screen and a scene dial, tuned to a room that already exists. Under the wordmark sit three short lines, one for each mode.

  • Ivory#F4F1EB
  • Ink#242729
  • Moss#687868
  • Apricot#E6A46F
  • Dusk#6D516D

The everyday problem

Office by day. Still an office at night.

Ritual, not gadget. Rooms have to play several roles now, and they have no off switch. Room tempo doesn’t sell new furniture, it sells three moods for the furniture you already own. A short room check decides where the light, the screen and the lamp go. After that, one turn of the dial is enough. The screen moves by hand, no motor involved.

  • work
  • living
  • sleeping

It starts with a conversation

From conversation to room

A short room check decides where light, screen and lamp belong. Then the kit arrives in flat boxes, no tool drama, and is standing the same afternoon.

  1. Room consultation: an adviser sketches the floor plan at a table with fabric swatches, wood samples and a tablet
    room check
  2. Delivery: flat ivory boxes with the logo, holding the lamp, the dial and the linen screen
    flat boxes
  3. Set-up: two people stand the curved linen screen up in the living room
    set up in an afternoon

In the box · four pieces

The kit

Tap the points in the picture: every piece has a job, and three of them are shown in use below.

The starter kit: portable lamp, floor light, curved linen screen, scene dial and three fabric swatches in moss, apricot and dusk

portable lampThe portable lamp moves with you, from the sofa to the table and back.

  • A hand turns the pale scene dial embossed with Room tempo on a wooden table
    one turn, one scene
  • The freestanding linen screen is pulled by hand beside the desk
    linen walls
  • A hand carries the portable lamp, glowing warm, to a side table by the sofa
    light you carry

Three lines, three modes

The brand in its own colours

We built the brand the way the product works, step by step. First the brand world with colours, logo and an image rule, then the same flat from the same camera at three times of day. That was the trickiest job for the image generator: the sofa, the painting and the window must not move, only the light and the screen. Anything that didn’t match was thrown out.

  1. Problema room that never switches off.
  2. Three modesrise, flow and rest from one camera angle.
  3. Systemlight, linen screen, scene dial and a consultation.
  4. Logoa bold wordmark with three lines for the three modes.
  5. Feelingwarm, human, never techy.
Slide 4: the Room tempo logo with RT monogram and three lines, the symbol with three arcs, palette ivory, ink, moss, apricot and dusk
Slide 11: the business in four tiles: who it is for, the problem, the offer, what is different
Campaign image: a woman reads on the sofa in the evening, the dimmed workspace glowing behind the linen screen

The campaign

The room keeps up.

The campaign shows no technology, only the moment after: the working day has disappeared behind the linen, the light is warm and the room is yours again. The logo carries the same idea, three short lines in moss, apricot and dusk, one for each mode.

room
1
modes
3
pieces in the kit
4
new pieces of furniture
0
Brand
Room tempo, fictional
Product
interior kit with a room consultation
Pieces
portable lamp, floor light, linen screen, scene dial
Modes
rise, flow, rest

AI for products that don’t exist yet

An interior product needs pictures in a real room long before the first prototype exists. With AI we show your product in scenes, times of day and uses, check how it comes across and build a brand that fits together: logo, packaging, website and campaign.

AI imagery & AI video for your brand Guide: colours that work for your brand Guide: AI images for business

Rise · flow · rest

Does your brand keep up?

A product that only exists as an idea? We show it in a real room, at every time of day, and build the brand to match.

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