Brand & strategy
Brand Archetype
Brand archetypes are core characters such as the explorer, the rebel or the caregiver. They help describe a brand’s personality in tangible terms.
Why it matters
An archetype gives everyone a shared language for feeling and tone. Instead of “modern but warm”, the whole team knows which character the brand embodies.
How we do it
We use archetypes as a workshop tool, not a box. Often a blend emerges that suits you better than a single type.
Rather just talk to us?
You don’t need to know every term to get started. Tell us what you have in mind and we’ll turn it into a plan.