Offline clubwild lab · The unboxing experience
Packaging design for a travel chess set
The box is the board.
A chess set for the train, the mountain hut or the long evening at the kitchen table. Offline club is invented, and so is its box: forest-green linen, a thin rust edge, two trays. Turn the lid over and the board is right in front of you.
Invented brand, made with AI. Concept, branding and art direction by wild & co.
The brand · Offline club
Make room for a move.
Offline club is an invented travel chess set: a small box wrapped in forest-green linen paper, holding two sets of light and green-stained wooden pieces. The mark is four open corners, an incomplete square waiting for the next move. Calm, sociable, with no chess clichés and no screen.
- a1Forest green#17372B
- b1Warm ivory#F1E9D8
- c1Rust edge#B75B28
- d1Paper beige#D8C8AB
- e1Sage#65766B
The idea
The lid is the board
In this episode of The unboxing experience, the packaging is part of the product rather than just around it. Outside, only a small ivory wordmark and the mark as a blind emboss. Lift the lid and the rust edge appears; inside wait two moulded fibre trays with sixteen pieces each and an embossed card. Then the twist: turn the lid over and its inside is the chessboard.
The unboxing · in five moves
Five moves, one sequence
- Meet.The closed box: forest-green linen, a small wordmark, the mark as a blind emboss.
- Lift.The lid lifts, and the thin rust edge shows for the first time.
- Reveal.Two trays, sixteen light and sixteen green pieces, the card between them.
- Turn.The lid turns over. Its inside is the board.
- Play.Set up the pieces, first move, somewhere in between.
And afterwards: pieces back into their cavities, card in, lid closed. Packing away is part of the game too.
The slides in Offline club’s colours
Two trays, one card.
Like the pieces in their trays, the slides in Offline club’s colours sit side by side: the brand system, the board as an animation and the card you want to keep.
On the way and back into the box
Play offline, somewhere in between.
Linen, emboss, turned wood: the details carry the brand, not props. Warm raking light, calm surfaces and not a screen in sight.
From brief to box
Packaging as part of the product
We didn’t plan single pictures, we planned a sequence: meet, lift, reveal, turn, play and pack away. Every image shows one step, always with the same light, the same materials and the same box. The mark of four open corners comes back as a frame in the slides and becomes the brand’s graphic rule.
Offline club is invented. The images are AI concept visuals, not production drawings; name and logo are drafts. Before real production we would check dimensions, die line, piece holders and materials with a packaging manufacturer.
- BriefA travel chess set where the packaging is part of the game, as the second episode of The unboxing experience.
- IdeaThe lid turns over and becomes the board; the rust edge only shows when you open it.
- MoodboardLinen paper, moulded fibre, turned wood, warm raking light and plenty of calm space.
- DesignWordmark, a mark of four open corners, a palette of forest green, ivory, rust and paper beige.
- UnboxingBox, two trays, card and a sequence in five moves, plus a carousel with two animations.
The box is the board.
- Brand
- Offline club, invented
- Series
- The unboxing experience, Vol. 02
- Carousel
- 12 slides, 2 animations
- Images
- AI concept visuals, not production drawings
What this means for your product
Unboxing is often the first real contact with a brand. We plan it like a short film: what you see first, what you feel, what surprises you. With AI images we show box and sequence before a prototype exists, then work out with the packaging manufacturer what can actually be produced.
AI imagery & AI video for your brand Guide: AI images for business
Your move
Make room for a move.
A product where unboxing is part of it? We design the box, the sequence and the moment it all opens up.
Write us for your project