Brand & strategy
Creative Brief
A creative brief is the written basis for a project: goal, audience, message, constraints and what should come out at the end.
Why it matters
A good brief saves rounds of revisions. When everyone knows what it is about, decisions come faster and corrections fewer.
How we do it
We work out the brief together with you, often with a short call and a workbook, and keep it to one page.
Rather just talk to us?
You don’t need to know every term to get started. Tell us what you have in mind and we’ll turn it into a plan.